Last updated: 16th August 2022

Who we are

ICE Creates understand concerns about privacy and work hard to comply with relevant data protection laws.

This website privacy notice is provided to explain:

  • the types of personal information we collect about individuals on our website,
  • how we may use and share that information,
  • the choices available to you regarding our use of your personal information,
  • the measures we take to safeguard your personal information,
  • how long we retain your personal information, and
  • how to contact us about our privacy practices and exercise your data privacy rights.

Click on one of the links below to jump to the listed section:

  • Information We Obtain
    • Automated Collection of Data
    • Cookies – Your Choices
    • Online Tracking and Interest-Based Advertising
  • How We Use Personal Information
  • Information Sharing
  • Data Transfers
  • Your Rights and Choices
  • Other Online Services and Third-Party Features
  • Retention of Personal Information
  • How We Protect Personal Information
  • Children’s Personal Information
  • Updates to This Website Privacy Notice
  • E-Recruitment – How we use data supplied by applicants
  • E-Recruitment – How long we retain job applicants’ personal information
  • How to Contact Us
  • Cookie Policy

Information We Obtain
We may collect and store personal information that you provide to us through your use of our website, including the following types of information:

  • Contact information – such as your name and e-mail address,
  • Employment information – such as your company, job title, and location, and
  • Other personal information you provide to us.

Automated Collection of Data
When you use our website, certain personal information may be obtained by automated means, such as browser cookies, web beacons, device identifiers, server logs, and other technologies.

Cookies – Your Choices

First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of OurSite and to provide and improve ourservices. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

All Cookies used by and on Our Site are used in accordance with current Cookie Law.

Before Cookies are placed on your computer or device, you will be shown a pop up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow only first-party Cookies and block third-party Cookies.

By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us. These Cookies are not integral to the functioning of Our Site and your use and experience of Our Site will not be impaired by refusing consent to them.

What are cookies and web beacons?
“Cookies” are computer text files that websites send to a visitor’s computer or other device to:

  • uniquely identify that visitor’s browser or
  • store information or settings in that visitor’s browser.

“Web beacons” – also known as internet tags, pixel tags or clear GIFs – link web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.

What kind of personal data is collected using “cookies”?
The information we collect using cookies may include your device IP address, domain name, identifiers associated with your devices, device and operating system type and characteristics, web browser characteristics, language preferences, clickstream data, your interactions with our website (such as the web pages you visit, links you click, videos you watch and features you use), the pages that led or referred you to our website, dates and times of access to our website, geolocation information, and other information about your use of our website.

Why do we use cookies and web beacons, and what do they do?
We may use cookies and web beacons to help us with any of the following:

  • remember your personal information so you will not have to re-enter it,
  • track and understand how you use and interact with our website,
  • tailor our website around your preferences,
  • measure the usability of our website,
  • provide you with interest-based advertising, and 
  • manage and enhance the functionality of our website.

Online Tracking and Interest-Based Advertising
Through our website, both we and certain third parties may collect information about your online activities to provide you with advertising about products and services tailored to your individual interests. Where required by applicable law, we will obtain your consent for the processing of your personal information for such direct marketing purposes. Occasionally, you may see advertisements for our agency on other websites or mobile apps – this would be when we participate in advertising networks. Advertising networks allow us to broadcast advertising to internet user groups that are selected based on demographic data, users’ inferred interests, location and browsing context. These networks track users’ online activities over time by collecting information through automated means, including through the use of browser cookies, web beacons, device identifiers, server logs, web beacons and other similar technologies. The advertising networks use this information to show advertisements that may be tailored to individuals’ interests, to track users’ browsers or devices across multiple websites and apps, and to build a profile of users’ online browsing and app usage activities. The information our advertising networks may collect includes data about users’ visits to websites and apps that participate in the relevant advertising networks, such as the pages or advertisements viewed and the actions taken on the websites or apps. This data collection takes place on third-party websites and apps that participate in the advertising networks.

To learn how to opt out of advertising network interest-based advertising in the European Union, please visit www.youronlinechoices.eu.

What kind of personal data is collected using “cookies”?
The information we collect using cookies may include your device IP address, domain name, identifiers associated with your devices, device and operating system type and characteristics, web browser characteristics, language preferences, clickstream data, your interactions with our website (such as the web pages you visit, links you click, videos you watch and features you use), the pages that led or referred you to our website, dates and times of access to our website, geolocation information, and other information about your use of our website.

Why do we use cookies and web beacons, and what do they do?
We may use cookies and web beacons to help us with any of the following:

  • remember your personal information so you will not have to re-enter it,
  • track and understand how you use and interact with our website,
  • tailor our website around your preferences,
  • measure the usability of our website,
  • provide you with interest-based advertising, and 
  • manage and enhance the functionality of our website.

How We Use Personal Information

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. To the extent permitted by applicable law, we retain personal information as long as:

  • it is needed for the purposes for which we obtained it, or
  • we have a separate and clear lawful basis for retaining the personal data.

Our aim is always to comply with the GDPR which necessarily means that we only hold the personal data that we need and for so long as we either need or can reasonably justify holding it.

We may use the personal information we obtain through our website to:

  • personalise your experience on our website,
  • provide our services to you,
  • respond to your requests and inquiries,
  • operate, evaluate and improve our business (including developing new services, enhancing and improving our services, analysing our services, managing our communications, performing data analytics and market research, and performing accounting, auditing and other internal functions),
  • protect against identity theft, and prevent fraud and other criminal or undesirable activity,
  • market our services to you or your company, and
  • comply with and enforce applicable legal requirements, relevant industry standards and our policies, including this website privacy notice.

If your personal information is used in any other ways we will provide you with specific notice of this at the time of collection or ensure that we have your consent.

We may combine information we obtain about you – from our website or third parties – for the purposes described above.

Information Sharing
We do not disclose personal information we obtain about you, except as described in this website privacy notice.

We may share your personal information with other agencies in our network, our affiliates and service providers who perform services on our behalf – such as hosting our website, relationship management or data analytics. This is only done for the purposes described in this website privacy notice. We do not authorise our service providers to use or disclose the information that we collect except as necessary to perform services on our behalf or comply with legal requirements.

We also may disclose information about you:

  • if we are required to do so by law or legal process (such as a court order or subpoena),
  • in response to requests by government agencies, such as law enforcement authorities,
  • to establish, exercise or defend our legal rights,
  • when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss,
  • in connection with an investigation of suspected or actual illegal activity,
  • in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation),
  • where we have a legitimate interest in doing so and your rights as a data subject are not adversely impacted, or
  • otherwise with your consent.

Your Rights and Choices
We offer you certain choices in connection with the personal information we obtain about you. To update your preferences, update or correct your information, limit the communications you receive from us, or submit a request, please contact us directly – see the How to Contact Us section. You can also unsubscribe from our marketing mailing lists by following the “Unsubscribe” link in our emails.

Under EU law, all data subjects to whom the EU General Data Protection Regulation (GDPR) applies have certain rights including to:

  • request access to the personal information we hold about you,
  • request that we update, correct, amend, erase or restrict our use of your personal information,
  • exercise your right to data portability, by contacting us as indicated below,
  • lodge a complaint with a European supervisory authority regarding any breach of European data protection rules, and
  • in certain circumstances, request the erasure of or object to the retention or use of personal data.

You can exercise any of your rights as a data subject under the GDPR by contacting us directly – see How to Contact Us.

Other Online Services and Third-Party Features
Our website may provide links to other online services and websites for your convenience and information, and may include third-party features such as apps, tools, widgets and plug-ins (eg., Facebook, Instagram, LinkedIn, Twitter buttons). These services, websites, and third-party features may operate independently from us. The privacy practices of these third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by us, we are not responsible for these third parties’ personal information practices.

Retention of Personal Information
To the extent permitted by applicable law, we retain personal information as long as:

  • it is needed for the purposes for which we obtained it, or
  • we have a separate and clear lawful basis for retaining the personal data.

Our aim is always to comply with the GDPR which necessarily means that we only hold the personal data that we need and for so long as we either need or can reasonably justify holding it.

How We Protect Personal Information
We maintain administrative, technical and physical safeguards designed to protect the personal information we obtain through our website against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Children’s Personal Information
Our website is designed for a general audience – and primarily a business audience. It is not directed to children. We do not knowingly collect or solicit personal information from children – ie. individuals under the age of 16 – through our website. If we learn that we have collected personal information from a child, we will promptly delete that information from our records. If you believe that a child may have provided us with personal information, please contact us as specified in the How to Contact Us section of this website privacy notice.

Updates to This Website Privacy Notice
This website privacy notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will indicate at the top of the notice when it was most recently updated.

E-Recruitment through our website

If you apply for a position with us through our website, we may ask you to provide cover letters, CVs and references that contain a range of personal information relating to you including your name and contact information, your education and employment history, your work skills, your desired work location and work authorisation status. In addition, to assist us with diversity and equality monitoring, at your discretion, you may supply us with gender, race, ethnicity or disability details.

This privacy notice and cookie policy, applies in full to our e-recruiting activities. In addition, we may use personal information obtained from job applicants’ to:

  • evaluate and assess your experience and qualifications as they relate to specific requirements for the position for which you applied, and possibly to determine whether you would be suitable for other positions with us,
  • inform you of future openings in other similar positions,
  • create and manage your account, and
  • respond to and communicate with you about your requests, questions and comments.

E-Recruitment – How long we retain job applicants’ personal information
We will store the personal information that you send us via this website for as long as is reasonably necessary for your employment application, taking into consideration our need to answer queries or resolve problems and comply with legal requirements under applicable laws. We may also retain your personal information for a reasonable period to be able to contact you should a suitable job opening occur in the future. If you do not wish to be considered for future employment opportunities, we will delete your personal information at your request. Applicants who receive employment positions with us will have their information stored for longer periods, consistent with employment need and local law.

How to Contact Us
You can contact us in relation to any privacy matter including our use of your personal data or to exercise your rights by using the following contact details and providing details of your request:

By Email: data.protection@icecreates.com  or

By Post:
ATTN: 2 Abbots Quay, Monksferry, Wirral, CH41 5LH.

OR

Brookside Farm,
Croglin, Cumbria,
CA4 9RZ

Alternatively, our Data Protection Officer for the purposes of the General Data Protection Regulation is:

NAME: Peter Case-Upton
ADDRESS: 2/3 Abbots Quay, Monksferry, Wirral, CH41 5LH.
EMAIL: data.protection@icecreates.com